GUIDELINES FOR INTERNATIONAL MARKETING COMPETITION

Students:
• International marketing teams must consist of no more than 5 students.
• International marketing teams MUST be comprised of freshman, sophomore, junior, or senior level high school students who are currently enrolled in a foreign language or who have completed 4 years of language study.
• All team members must EQUALLY participate in the project research and development.
• At least 50% of the team members must participate in the presentation during the intra-school and inter-school competitions. All members are encouraged however to participate.
• Teams must provide a list of references that document all resources utilized. This is not required in the PowerPoint presentation, but rather only in the printed, hard copy materials for distribution to each of the judges.
• A team may consist of no more than one returning student from a prior intra-school winning team.

Teachers:
• Provide prior to the mandatory CCA orientation meeting a school calendar and/or available dates to schedule timelines for visits and both the intra-and inter-school competitions. Please verify PSSA dates, etc.—anything that would conflict with the program schedule.
• Schedule dates with the mentor for the mentor’s two - three visits to the school:

1. visit #1 to address students and interested faculty about the importance of language and culture study, to present the international marketing campaign challenge, and to oversee with the teacher the commencement of student work
2. visit #2 (optional) to review progress and answer student questions about the competition
3. visit #3 to help judge the intra-school competition

• Guide students’ efforts, but do not teach them information needed for the competition.

Mentors:
• Work with teachers to schedule the first visit, and possibly the second visit, prior to Thanksgiving.
• Follow the mentor guidelines during the first visit to present the program on the value of language and culture study and to introduce students to the international marketing competition.
• Provide school calendar information to the corporate mentor coordinator so that a timeline for visits and competitions may be established.

Revised December 1, 2005